Disney - 996 Words

case study–student handout POWER AND POLITICS IN THE FALL AND RISE OF JOHN LASSETER John Lasseter grew up in a family heavily involved in artistic expression. Lasseter was drawn to cartoons as a youngster. Then as a freshman in high school he read a book entitled The Art of Animation. The book, about the making of the Disney animated film Sleeping Beauty, proved to be a revelation for Lasseter. He discovered that people could earn a living by developing cartoons. Lasseter started writing letters to The Walt Disney Company Studios regarding his interest in creating cartoons. Studio representatives, who corresponded with Lasseter many times, told him to get a great art education, after which they would teach him animation. When†¦show more content†¦In 2006, Disney CEO Robert Iger and Pixar CEO Steve Jobs consummated a deal for Pixar to become a wholly-owned subsidiary of Disney. Iger wanted to reinvigorate animation at Disney, and as the top creative executive at Pixar, John Lasseter, was viewed a key figure in achieving this objective. Lasseter â€Å" is regarded by Hollywood executives as the modern Walt [Disney] himself [with capabilities] that have made Pixar a sure thing in the high stakes animated world.† Former Disney Studios head, Peter Schneider, says Lasseter â€Å"is a kid who has never grown up and continues to show the wonder and joy that you need in this business.† Current Disney Studio chief, Dick Cook, says that Lasseter is like the famous professional basketball player, Michael Jordan. â€Å"He makes all the players around him better.† Lasseter now oversees development of movies at both Pixar’s and Disney’s animation studios. Says Lasseter, â€Å"I can’t tell you how thrilled I am to have all these new roles. I do what I do in life because of Walt Disney his films and his theme park and his characters and his joy in entertaining. The emotional feeling that his creations gave me is something that I want to turn around and give to others.† Discussion Questions 1. What forms of interpersonal power are evident in the case? 2. In what ways do the two faces of powerShow MoreRelatedWalt Disney : The Disney1647 Words   |  7 PagesWhy Walt Disney is known Walt Disney innovations include the first cartoons with synchronized sound, the first full-length animated feature film and, of course, the theme park. â€Å"Walt Disney was an American motion-picture and television producer and showman, famous as a pioneer of cartoon films and as the creator of Disneyland. Walter Elias Walt Disney was born on December 5, 1901, in Hermosa, Illinois. He and his brother Roy co-founded Walt Disney Productions, which became one of the best-knownRead MoreDisney And Disney Of Disney Land Essay1327 Words   |  6 Pages When asked about Disney the overwhelming majority will have happy thoughts associated with Disney. 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