3 Upper-Intermediate Essays - Ethics, Professional Studies

3 Upper-Intermediate Essays - Ethics, Professional Studies 3 Upper-Intermediate Corporate image Progress Test Part 1 Reading Task 1 Read the article below about creating a strong corporate image. Choose the correct word or phrase to fill each gap. There is an example at the beginning, (0). Creating a strong corporate image A corporate image is the public's perception of what your company (0) _____ B _____. It is essentially the personality' of your organization and it is what differentiat es you from the competition and establishes you in the business world. Developing a good corporate imag e doesn't just happen, it takes years and sometimes decades to promote. It is a s eries of proactive choices that (1 ) _ _ __ D ____ an end result.' It should go without saying that you need, first and f oremost, to ensure they your company product or service is something to be proud of, since is the primary generator of your image. However, beyond this, there are several key components to creating and maintaining a good corporate image. Ethics Whatever the company does should have an ethical underpinning fr om top to bottom. This requires more than simply creating a series of ethical policies and proced ures. Your ethics need to be an (2) ___ _ C ____ part of the company culture: the company will do the ri ght thing regardless of the result. Key to (3) _____ B _____ this ethical framework is esta blishing a system of checks and balances and reporting mechanisms that clearly lay out the (4) _ ___ A ____ of breaking these rules. Communication and consistency The (5) ____ C _____ to effectively establishing an ethical c ulture, and to every element of developing a good corporate image, is good communication. This part of image development (6 ) _ ___ D ____ not only to a company's management and lower level e mployees, but also to external stakeholders (such as customers, vendors, shareholders, etc.) an d the public in general. Strong consideration should be given to developing a separate strategic communication plan to (7 )_ ____ C _____ this task. However, in order for communication t o be successful, your corporate image must be clear and consistent with the products and services you have to offer, the benefits you provide to your target audience and how you (8) _____ B _____ them. If your positioning statemen t indicates that your products are aimed at retirees, for example then you must make sure you are communicating with retirees : your corporate image must (9 ) _ ____ A ____ on this audience. Maintaining credibility It is essential at all costs to (10) ___ C ___ your credibility in the market and in minds of your customers by demonstrating that you do what you say you will do. If you are a charitable organization, for example, then spending thousands of dollars on elaborate confere nces and high- end salaries will end up discrediting your image. Similarly, if you are trying to c reate an image of environmental concern, you will need to invest in ensuring that your products or se rvices have (11) _____ D _____ environmental credentials. Advertising and the media You need to align your advertising strategy with the image you want t o create. If you are focused on an image of caring and compassionate healthcare, for example, then focusing on the technology for delivery of healthcare services will distract from the image of compassio n. It sounds obvious, but it is surprising how often companies (12) _____ B _____ with such an an omalies. In addition to its own advertising, an organization should set up a permanent structure for m onitoring the various media and gathering information about how it is portrayed. A company has to know where it stands in the eyes of its beholders in order to respond to any given situation. Alignment with similar values Finally, it is important that you partner or align yourself with oth er organizations and people who share your corporate values. The saying that We are judged by the company we keep' is especially true in creating a corporate image. The people, partnerships, and other businesses you deal with will either help

The eNotes Blog Having a Ball at theMOTH

Having a Ball at theMOTH Last week I caught a live show called  The Moth.  Perhaps youve heard of it? Its a little like a live version of This American Lifeordinary people (some aspiring writers and performers, many not) headline a show in which they each have five minutes to tell a true story on a theme. On the night I was lucky to spectate, the theme was simply The Deep End. Performer after performer came to the stage to relay their amazing true tales, which could at once be heartwarming, thrilling, bitter, hilarious, somber, you name it. The stories ranged everywhere from a womans return from rehab, to a honeymooning couples view from a Nepali mountaintop, to a wifes desperate plea to stop her husband from taking a bullet for the sake of his Native ancestry. There wasn’t a badly told story amongst them, which meant that what I took from this show was the understanding that everybody has a great story to tell. What most of us need is the guts to tell it, of course, but also the right medium thro ugh which to tell it. For you that may be The Moth (which accepts applications to appear on its main stage year-round, by the way) or it may be by leaving a piece of your art out on the street, waiting to be discovered. It may be through Twitter, WordPress, or Instagram. The important thing is that sharing art is as creative an endeavor as making it. And if youre studying the arts, thats an important lesson to take away. Don’t involve yourself merely in the admiration of others’ art. Be involved in the creation of it. You’ll find a whole new respect for the arts that you study. Check out this calendar  for a Moth show in an area near you. Who knows? Maybe you’ll have the guts to get up and tell that story that’s burning inside of you. And if youre in LA, Ill see you at the Moth on the West Side this Tuesday!

Constitutional law of the european union Essay Example | Topics and Well Written Essays - 2500 words - 2

Constitutional law of the european union - Essay Example This effect is obtainable only to the extent of divergence between national law and Community law2. A vertical direct effect enables a party to invoke a Directive against a state for non implementation of a Directive. Horizontal direct effect, involves the invocation of a non implemented Directive against a private entity3. The jurisdiction of the ECJ extends over the actions brought by the ECB and the Court of Auditors, if conditions similar to those stipulated above, are in existence. Moreover, a legal or individual entity, placed in a similar situation, can initiate action to oppose a decision that affects that entity directly and individually4. As such, a Member State commits a serious breach by not implementing a Directive. In Dillenkofer v. Germany, the ECJ ruled that a Member State that failed to adopt measures, which would have realized the aims of a Directive, was guilty of deliberate and serious disregard of EC Law. The victim of such non implementation of a Directive was to be recompensed for the damage sustained by him, provided such loss could be directly attributed to the non implementation5. Plaumann v. Commission related to a decision, which disallowed Germany to reduce import duty on clementines. This decision was challenged by Plaumann, who contended that he was put to considerable loss due to this decision. The ECJ interpreted the test of individual concern to connote, whether Plaumann was harmed by the decision, due to his membership of a group that was affected by this decision or in his individual capacity. This Court opined that Plaumann was merely a member of the class of clementine importers, and that any person could acquire that status. Therefore, his contention was not accepted by the ECJ6. The UK government failed to implement the fictitious Directive 2006/2001, which related to chemical ABC. Fattenem took advantage of this situation and produced this chemical to such an